UK Free Bluetooth Advertising

proximity advertising!! Try It

proximity advertising when used by retailers, simultaneously targets customers who are already inside the stores and prospective customers within some predefined proximity to their stores. proximity advertising mainly targets people who own mobile devices that use Bluetooth wireless technology. An example can be when music retailers broadcast or distribute monetized contents in different formats, be it MP3, MP4, AAC, OGG vorbis, or ringtone formats, to customers. Ideally, it is done in a non-intrusive and an unostentatious manner. proximity advertising can also be done to reach potential customers in the immediate vicinity of your storefronts. This is what you may call location-based marketing at its best.

The easiest means to attract customers and increase the foot traffic at your store is proximity mobile advertising. There is an entire spectrum of proximity mobile advertising solutions to choose from, provided by a host of talented industry professionals. The wide array of services includes indoor and outdoor advertising, media buying, signages and displays, and interactive advertising.

Whether you own and operate a restaurant or manage it; or own, operate and manage bars, music stores, entertainment parks, or malls; proximity mobile advertising gives you the opportunity to send announcements, specials, one time notices, and other offers to your customers and increase traffic. It does not have to be expensive, and nowadays, there are several firms who personally set up all the equipment, and take care of all the required work, while you can sit back and focus on other things. Times have changed now, and unlike the past, now, you can send content and get direct responses from the customers, from their mobile phones, provided the customers are in the vicinity of the store.

Few things which can be done include, broadcasting coupons to phones and other devices, providing instant savings or freebies; giving out localized information, like maps and other information related to the area. But remember, that, one must show content only on demand, that is, give access to advertisements, information, and discounts only when the customer wants it, giving them the choice.

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proximity marketing: A Revolutionary Way to Marketing

Ever since its inception, proximity marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of proximity marketing that simply cannot be ignored.

Enormous Potential – With around 4.1 billion mobile phones subscriptions in the world, proximity marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach – proximity marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market – As compared to other modes of advertising, proximity marketing is much easier. It is hassle free and requires minimal time and efforts. 

Allows for editing messages almost instantly – One of the Hallmarks of proximity marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs – proximity marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, proximity marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about proximity marketing, Proximity Solutions, and proximity marketing Software visit www.bluemagnet.com.

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