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The History Of Long Island Macarthur Airport

Introduction 

Long Island MacArthur Airport, located on 1,310 acres in Suffolk County, is the region’s only commercial service facility which has, for most of its existence, struggled with identity and purpose. 

Its second–and oval-shaped–50,000 square-foot passenger terminal, opened in 1966 and sporting two opposing, ramp-accessing gates, had exuded a small, hometown atmosphere—so much so, in fact, that scenes from the original Out-of-Towners movie had been filmed in it. 

Its subsequent expansion, resulting in a one thousand percent increase in passenger terminal area and some two million annual passengers, had been sporadic and cyclic, characterized by new airline establishment which had always sparked a sequence of passenger attraction, new nonstop route implementation, and additional carriers, before declining conditions had initiated a reverse trend.  During cycle peaks, check-in, gate, and ramp space had been at a premium, while during troughs, a pin drop could be heard on the terminal floor. 

Its Catch-22 struggle had always entailed the circular argument of carriers reluctant to provide service to the airport because of a lack of passengers and passengers reluctant to use the airport because of a lack of service. 

This, in essence, is the force which shaped its seven-decade history.  And this, in essence, is Long Island MacArthur Airport’s story. 

1. Origins 

The 1938 Civil Aeronautics Act, under Section 303, authorized federal fund expenditure for landing areas provided the administrator could certify “that such landing areas were reasonably necessary for use in air commerce or in the interests of national defense.”  

At the outbreak of World War II, Congress appropriated million for the Development of Landing Areas for National Defense or “DLAND,” of which the Development Civil Landing Areas (DCLA) had been an extension.  Because civil aviation had been initially perceived as an “appendage” of military aviation, it had been considered a “segment” of the national defense system, thus garnering direct federal government civil airport support.  Local governments provided land and subsequently maintained and operated the airports.  Construction of 200 such airfields began in 1941.

Long Island regional airport, located in Islip, had been one of them.  On September 16 of that year, the Town of Islip–the intended owner and operator of the initially named Islip Airport–sponsored the project under an official resolution designated Public Law 78-216, providing the land, while the federal government agreed to plan and build the actual airport.  The one-year, .5 million construction project, initiated in 1942, resulted in an airfield with three 5,000-foot runways and three ancillary taxiways.  Although it had fulfilled its original military purpose, it had always been intended for public utilization. 

Despite increased instrument-based flight training after installation of instrument landing system (ILS) equipment in 1947, the regional facility failed to fulfill projected expectations of becoming New York’s major airport after the recent construction of Idlewild.  Losing Lockheed as a major tenant in 1950, the since-renamed MacArthur Airport, in honor of General Douglas MacArthur, would embark on a long development path before that would occur. 

2. Initial Service 

A 5,000-square-foot passenger terminal and restaurant, funded by the federal government, had been constructed in 1949.  Infrastructurally equipped, the airport, surrounded by local community growth, sought its first public air service by petitioning the Civil Aeronautics Board.  Islip had attempted to attract scheduled airline service as far back as 1956, and this ultimately took the form of Gateway Airlines three years later when it had commenced operations, on an air taxi level, with a fleet of 11-passenger de Havilland Doves and 15-passenger de Havilland Herons to Boston, Newark, and Washington.  Inadequate financing, however, had led to its premature termination only eight months later.  

The airport, which only had 20 based aircraft at this time, annually fielded some 30,000 movements.  Allegheny Airlines subsequently received full scheduled passenger service route authority from the CAB in 1960 and inaugurated four daily Convair- and Martinliner round-trips to Boston, Philadelphia, and Washington in September, carrying more than 19,000 passengers in 1961, its first full year of operations. 

Two years later, the FAA opened a New York Air Route Traffic Control Center and a seven-floor control tower, and in 1966, a .3 million, 50,000 square-foot oval terminal replaced the original rectangular facility. 

Mohawk, granted the second CAB route authority that year, inaugurated Fairchild FH-227 service to Albany, and the two scheduled airlines carried some 110,000 passengers from the since renamed Islip MacArthur Airport by 1969.  The 210 based aircraft recorded 240,000 yearly movements. 

The runways and taxiways were progressively expanded, partly in response to Eastern and Pan Am’s designation of the airport as an “alternate” on their flight plans. 

3. First Major Carrier Service 

Long envisioned as a reliever airport to JFK and La Guardia, which would provide limited, but important nonstop service to key US cities and hubs, such as Boston, Philadelphia, Washington, Atlanta, Pittsburgh, Chicago, and the major Florida destinations, the Long Island airport urgently needed additional, major-airline service, but this goal remained elusive.  

The cycle, however, had been broken on April 26, 1971, when American Airlines had inaugurated 727-100 “Astrojet” service to Chicago-O’Hare, Islip’s first pure-jet and first “trunk” carrier operation, permitting same-day, round-trip business travel and eliminating the otherwise required La Guardia commute.  Because of American’s major-carrier prestige, it had attracted both attention and passengers, indicating that Islip had attained “large airport” status, and the Chicago route, now the longest nonstop one from the air field, had provided a vital lifeline to a primary, Midwestern city and to American’s route system, offering numerous flight connections.  

The route had been quickly followed in the summer with the inauguration of Allegheny DC-9-30 service to Providence and Washington, while Altair had launched Beech B99 and Nord N.262 turboprop flights to Bridgeport and Philadelphia two years later. 

American, Allegheny (which had intermittently merged with Mohawk in 1972), and Altair provided the established Long Island air connection during the 1970s. 

In order to reflect its regional location, the facility had, for the fourth time, been renamed, adopting the title of Long Island MacArthur Airport in 1978. 

During most of the 1970s, it handled an average of 225,000 annual passengers.  Allegheny, the premier operator, had offered nine daily pure-jet BAC-111 and DC-9-30 departures during 1978. 

By March of 1982, USAir, the rebranded Allegheny Airlines, had been its only remaining pure-jet carrier with daily DC-9-30 service to Albany and BAC-111-200 service to Washington-National–perhaps emphasizing its ability to profitably operate from small-community airfields with its properly-sized twin-jet equipment. 

The early 1980s were characterized by commuter-regional carrier dominance, with operations provided by Pilgrim, New Haven Airlines, Altair, Air North, Mall Airways, and Ransome.  The latter, first flying as part of the Allegheny Commuter consortium, later operated independently under its own name in affiliation with Delta Air Lines, offering some 17 daily M-298 and DHC-7 departures to seven regional cities.  

Aside from Ransome, it had often appeared as if the airport’s regional airline floodgates had been gappingly opened: Suburban/Allegheny Commuter, Southern Jersey/Allegheny Commuter, Empire, and Henson-The Piedmont Regional Airline had all descended on its runways. Precision, which had inaugurated multiple-daily Dornier Do-228-200 services to both Boston and Philadelphia, operated independently, as Precision-Eastern Express, and as Precision-Northwest Airlink, and had been the only airline to simultaneously offer scheduled service from neighboring Republic Airport in Farmingdale, primarily a general aviation field. 

4. Northeastern International Airlines 

Market studies had long indicated the need for nonstop Long Island-Florida service because of its concentration of tourist attractions and to facilitate visits between Long Island children and Florida-relocated retiree parents.  Deregulation, the very force behind multiple-airline creation, divergent service and fare concepts, and the relative ease of new market entry, had spawned Northeastern International, which was founded to provide high-density, low-fare, limited-amenity service, and fulfilled the idealized nonstop, Long Island-Florida connection when it had inaugurated operations on February 11, 1982 with a former Evergreen International DC-8-50, initially offering four weekly round-trips to Fort Lauderdale and one to Orlando.  After a second aircraft had been acquired, it had been able to record a 150,000-passenger total during its first year of service, with 32,075 having been boarded in December alone.  

Although its corporate headquarters had been located in Fort Lauderdale, its operational base had been established at Long Island MacArthur and it ultimately served Fort Lauderdale, Hartford, Miami, Orlando, and St. Petersburgh with the two DC-8s and two former Pan Am 727-100s with seven daily departures.  Incorporating both the charter carrier strategy of operating high-density, single-class, low-fare service, and the major airline strategy of flying large-capacity aircraft, it actually served a very competitive route—that of New York-to-Florida—without incurring any competition at all by operating directly from Islip. 

By 1984, with Northeastern having served as a catalyst to carrier and route inaugurations, eleven airlines had served the airport, inclusive of Allegheny Commuter, American, Eastern, Empire, Henson, NewAir, Northeastern, Pilgrim, Ransome, United, and USAir, relieving JFK and La Guardia of air traffic, directly serving the Long Island market, and fulfilling the airport’s originally envisioned role of becoming New York’s secondary commercial facility.  Simultaneously providing nonstop service to Chicago-O’Hare from Islip, American and United both competed for the same passenger base. 

By 1986, Long Island MacArthur had, for the first time in its 36-year scheduled history, handled one million passengers in a single year, a level since equaled or exceeded. 

To cater to the explosive demand and ease its now-overstrained passenger facilities, the Town of Islip embarked on a progressive terminal facility improvement program which had initially encompassed the addition of two commuter aircraft gates, the enclosure of the former curbside front awning, and two glass-enclosed wings—the west for the now-covered baggage carousel and the east for the three relocated rental-car counters and the Austin Travel agency.  The internal roadway had been realigned and additional parking spaces had been created. 

A more ambitious terminal expansion program, occurring in 1990 and costing .2 million, resulted in two jetbridge-lined concourses which extended from the rear portion of the oval terminal, adding 22,700 square feet of space.  Runway 6-24′s 1,000-foot extension, to 7,000 feet, had ultimately been completed three years later after a decade of primarily local resident resistance due to believed noise increases. 

By the end of 1990, the transformation of Long Island MacArthur Airport from a small, hometown airfield served by a couple of operators to a major facility served by most of the major carriers had been complete. 

Several conclusions could already be drawn from the airport’s hitherto 30-year scheduled history. 

1.  Allegheny-USAir, along with its regional subsidiaries Allegheny Commuter and USAir Express, had provided the initial spark which had led to the present growth explosion and had been the only consistent, anchor carrier during its three-decade, scheduled service history, between 1960 and 1990.  During this time it had absorbed other Islip operators, inclusive of the original Mohawk and Piedmont, the latter of which had intermittently absorbed Empire and Henson, and had shed still others, such as Ransome Airlines, which, as an independent carrier, had almost established a regional, turboprop hub at MacArthur. 

2.  Three carriers had been tantamount to its three-decade evolution: (1). Allegheny-USAir, which had reserved the distinction of being Long Island MacArthur’s first, largest, and, for a period, only pure-jet operator; American, which had changed its image by associating it with large, trunk-carrier prestige; and Northeastern, whose bold, innovative service inauguration and low fares had been directly responsible for the latest, unceasing growth cycle. 

3.  Many airlines, unaware of the facility’s traffic potential, never permanently abandoned the air field, including American and Eastern, which had both suspended operations, but subsequently returned; Northeastern, which had returned after two bankruptcies; United, which had discontinued its own service, yet maintained a presence through two separate regional airline affiliations—Presidential-United Express and Atlantic Coast-United Express—thus continuing to link its Washington-Dulles hub; Continental, which had returned through its own commuter agreement; and Pilgrim, which, despite service discontinuation, had maintained an autonomous check-in counter where it had handled other carriers until it itself had reinstated service. 

4.  Of the approximately 30 airlines which had served Long Island MacArthur, many had indirectly retained a presence either through name-change, other-carrier absorption, or regional-airline two-letter code-share agreements. 

5. The Northeastern-forged air link between Long Island and Florida had, despite its own final bankruptcy, never been lost, with other carriers always filling the void, including Eastern, Carnival, Braniff, Delta Express, and Spirit Airlines. 

Because of its market fragility, however, the Long Island regional airport was far more vulnerable to economic cycles than the primary New York airports had been, recessed conditions often resulting in the exodus of carriers in search of more profitable routes.  In 1994, for example, three airlines discontinued service and one ceased operating altogether. 

A .2 million expansion program of the 32-year old, multiply-renovated oval terminal, funded by passenger facility charge (PFC)-generated revenue, had been initiated in the spring of 1998 and completed in August of the following year, resulting in a 62,000-square-foot area increase.  The enlarged, reconfigured structure included the addition of two wings–the west with four baggage carousels, three rental car counters, and several airline baggage service offices, and the east with 48 (as opposed to the previous 20) passenger check-in positions.  The original, oval-shaped structure now housed an enlarged newsstand and gift shop and the relocated central security checkpoint, but retained the departures level snack bar, the upper level Skyway Café and cocktail lounge, and the twin, jetbridge-provisioned concourses added during the 1990 expansion phase, while the aircraft parking ramp had been progressively increased until the last blade of grass had been transformed into concrete.  A realigned entrance road, an extension of the existing short-term parking lot, 1,000 additional parking spaces, and a quasi-parking lot system subdivided into employee, resident, hourly, daily, and economy (long-term) sections had completed the renovation.  Shuttle bus service between the parking lot and the terminal was provided for the first time. 

5. Southwest Airlines 

An effort to attract Southwest Airlines had begun in late-1996 when the rapidly-expanding, highly profitable, low-fare carrier had contemplated service to a third northeast city after Manchester and Providence, inclusive of Newburgh’s Stewart International and White Plains’ Westchester County in New York; Hartford and New Haven in Connecticut; and Teterboro and Trenton’s Mercer County in New Jersey.  All had been smaller, secondary airports characteristic of its route system.  It had even briefly explored service to Farmingdale’s Republic Airport on Long Island and Teterboro in New Jersey, both of which had been noncommercial, general aviation fields with business jet concentrations.  Three had offered terminal improvements in exchange for the service.  But Long Island MacArthur was ultimately selected because of the 1.6 million residents living within a 20-mile radius of the airport, local business health, and, according to Southwest Chief Executive Officer, Herb Kelleher, “underserved, overpriced air service” which was “ripe for competition.” 

Following initial Southwest interest in 1997, then-Town of Islip Supervisor Peter McGowan and other officials flew to Dallas, where Herb Kelleher stated the need for the previously described terminal and parking facility expansions before operations could begin.  The meeting had ended with nothing more than a symbolic handshake. 

The nearly two-year effort to entice the airline had culminated in the December 1998 announcement of Southwest’s intended March 14, 1999 service launch with 12 daily 737 departures, including eight to Baltimore, two to Chicago-Midway, one to Nashville, and one to Tampa, all of which would provide through- or connecting-service to 29 other Southwest-served cities.  Although the low-fare flights had been expected to attract some passengers who may otherwise have flown from JFK or La Guardia Airports, they had been primarily targeted at the Long Island market and, as a byproduct, had been expected to attract an increased airport traffic base, additional carriers, and generate an estimated 0,000 per year for the Town of Islip.  Two Southwest-dedicated gates could accommodate up to 20 daily departures—or eight more than the inaugural flight schedule included—before additional facilities would have to be obtained.  The Islip station, staffed by 44, represented its 53rd destination in 27 states. 

Southwest had provided the fourth spark in Long Island MacArthur Airport’s airline- and passenger-attraction cycle, traced as follows: 

1. The original air taxi Gateway Airlines service of 1959 and the initial scheduled Allegheny Airlines service of 1960. 

2. The first trunk-carrier, pure-jet American Airlines flights of 1971. 

3. The first low-fare, nonstop Northeastern International Florida service of 1982. 

4. The first low-fare, high frequency, major-carrier Southwest service of 1999. 

American, the last of the original, major carriers to vacate the airport, left it with three predominant types of airlines as the millennium had approached: 

1. The turboprop commuter airline serving the nonhub destinations, such as Albany, Boston, Buffalo, Hartford, and Newburgh. 

2. The regional jet operator feeding its major-carrier affiliate at one of its hubs, such as ASA feeding Delta in Atlanta, Comair connecting with Delta in Cincinnati, and Continental Express integrating its flight schedule with Continental in Cleveland. 

3. The low-fare, high-density, no-frills carrier operating the leisure-oriented sectors to Florida.  As of December 1, 1999, three airlines, inclusive of Delta Express, Southwest, and Spirit, had operated 15 daily departures to five Florida destinations. 

Long Island MacArthur’s expansion and passenger facility improvements, Southwest’s service inauguration, and the attraction of other carriers had collectively resulted in a 113% increase in passenger boardings in 1999 compared to the year-earlier period.  The figure, which had been only shy of the two million mark, had been the highest in the Long Island airport’s four-decade commercial history.  Southwest had carried 34% of this total. 

Eleven airlines had provided service during this time: ASA Atlantic Southeast, American, Business Express, Comair, CommutAir/US Airways Express, Continental Express, Delta Express, Piedmont/US Airways Express, Shuttle America, Spirit, and Southwest itself. 

Less than two weeks after Southwest had secured a third gate and increased its daily departures to 22, it announced, in a unprecedented move, its intention to self-finance 90-percent of a million expansion of the East Concourse in order to construct four additional, dedicated gates and overnight parking positions by the end of 2001, thus increasing the airport’s current 19-gate total to 23. 

The concourse extension, intended to provide it with both increased employee and passenger room, would free up its existing three gates for other-carrier utilization while its new four-gate facility would permit a service increase to some 30 daily flights based upon future passenger demand, aircraft availability, and Town of Islip-approved departure increases. 

The expansion would mark the seventh such development of the original terminal, as follows: 

1. The original oval terminal construction. 

2. The partially enclosed arrivals baggage belt installation. 

3. The construction of two commuter gates. 

4. The enclosure of the front awning, which entailed the relocation of the rental car companies and the Austin Travel agency, and the installation of an enlarged, fully enclosed baggage belt. 

5. The construction of the jetbridge-equipped east and west concourses. 

6. The construction of the West Arrivals Wing and the East Departures Wing, the gift shop expansion, and the central security checkpoint relocation. 

7. The Southwest-financed, quad-gate addition, increasing the number of departure gates from 19 to 23. 

Victim, like all airports, to post-September 11 traffic declines, Long Island MacArthur Airport lost eight daily departures operated by American Eagle, Delta Express, and US Airways Express, although the airport’s October 2001 passenger figures had only been six percent below those of the year-earlier period.  No nonstop destinations had, however, been severed.  With Delta Express’s daily 737-200 Florida flight frequency having been progressively reduced from an all-time high of seven to just one–to Fort Lauderdale–its operations could be divided into three categories: 

1. Turboprop regional 

2. Pure-jet regional 

3. Southwest               

Nevertheless, in the four years since Southwest had inaugurated service, the airport had handled 8,220,790 passengers, or an annual average of two million.  Without Southwest, it would, at best, have handled only half that amount. 

On April 30, 2003, for the second time in a five-year period, Long Island MacArthur Airport broke ground on new terminal facilities.  Designed by the Baldassano Architectural Group, the Long Island architectural firm which had completed the .2 million airport expansion and modernization program in 1999, the new, 154,000-square-foot, four-gate addition was constructed on the north side of the existing east concourse which had housed Southwest’s operations.  Citing increased space and potential growth as reasons for the new facility, Southwest claimed that the existing three gates, which had fielded a combined 24 daily departures, had reached their saturation point and that additional “breathing room” for both passengers and employees had been needed, particularly during flight delays.  The net gain of an additional gate, which would be coupled with larger lounges, would eventually facilitate eight additional flights to new or existing US destinations, based upon market demand. 

The project, initially pegged at million, but later increased to million, was financed by Southwest, which sought government reimbursement with the Town of Islip for up to million for the non-airline specific construction aspects, such as airfield drainage, which was considered a common-use utility. 

The 114,254-square-foot, Southwest-funded and -named Peter J. McGowan Concourse officially opened at the end of November 2004.  Accessed by a new awning-protected entrance from the airport’s terminal-fronted curbside, the new wing, connected to the existing passenger check-in area, curved to the left past the flight arrival and departure television monitors to the new, large security checkpoint from where passengers ascended, via two escalators, to the upper level departures area. 

Concurrent with the opening had been the announcement that Southwest would now proceed with Phase II of its expansion by building a second, million addition which would connect the new concourse with the old, altogether replacing the east concourse which had served it since it had inaugurated service in 1999.  The project incorporated four more gates, for a total of eight, enabling up to 80 daily departures to be offered. 

6. New Leadership, Service Reductions, and Infrastructure Improvements 

The end of the 2000-decade, characterized by new leadership, airline service reductions, and infrastructure investments, once again signaled a reversal in Long Island MacArthur Airport’s growth cycle. 

Al Werner, who had grown up in nearby Bayport, served in the Air Force, and become an air traffic controller in the MacArthur tower in 1951, retired on November 16, 2007 as Airport Commissioner after 53 years, passing the torch to Teresa Rizzuto.  Accepted after a three-month, nationwide search conducted by Islip Supervisor Phil Nolan, she brought considerable airline industry experience with her, having commenced her aviation career as a United Airlines Ramp Service Agent at JFK in 1992.  Promoted, six years later, to United’s Terminal Manager at Newark Liberty International Airport, she had fielded 36 daily United flights, along with those of six other carriers, which had resulted in a five million annual passenger throughput and for which she had been given a million budget, while still later she had been in charge of 1,600 employees as a United Hub Manager at Washington-Dulles International Airport.  Comparatively, Islip offered 36 daily flights, which carried some two million yearly passengers, with an associated .9 million budget. 

Appointed Long Island MacArthur Airport Commissioner on February 5, 2008 after an Islip Town Board vote, she was entrusted with heralding the regional facility into the next decade whose multi-faceted agenda necessarily included the following goals: 

1. Devise a marketing plan to increase airport recognition, thereby attracting a larger passenger base. 

2. Establish new, nonstop routes of existing carriers and attract new airlines able to compete with existing, lost-cost Southwest, to provide the required core service for this enlarged passenger base, yet avoid alienating local residents because of excessive noise. 

3. Invest in infrastructure modernization and development, particularly on the airport’s general aviation west side. 

4. Increase revenues for the Town of Islip, the airport’s owner and operator. 

Long Island MacArthur’s very existence relied upon its ability to serve its customers’ needs, and both destination and airline reductions during the latter part of the decade, coupled with flickering, but quickly extinguished glimmers of new-carrier hope, only obviated its purpose. 

Exploratory talks in 2007, with Southwest-modeled, Ireland based-Ryanair, for instance, would have resulted in both the airport’s first international and first transatlantic service, hitherto precluded by the absence of customs and immigration facilities, few connecting possibilities, and inadequate runway length on which heavy, fuel-laden widebody aircraft could take off for intercontinental sectors.  But higher thrust engines facilitating shorter-field performance had remedied the latter problem, and pre-departure US clearance would have been performed in Ireland.  Because Southwest and Ryanair maintained the same business models of operating single-type, 737 fleets from underserved, overpriced, secondary airports whose lower operating costs could be channeled into lower fares, domestic-international traffic feed between the two had been feasible.  Despite existing Islip service provided by Delta and US Airways Express, Southwest still carried 92 percent of its passengers.  However, the proposed strategy had yet to produce any concrete results. 

Indeed, by the end of the year, the number of potential Southwest connecting flights only declined when decreased demand had necessitated the cancellation of six daily departures, including two to Baltimore, three to Chicago, and one to Las Vegas. 

Potential service loss counterbalancing occurred on May 1 of the following year, however, when Spirit Airlines, after an eight-year interval, reinaugurated twice daily, round-trip, A-319 service to Ft. Lauderdale, with .00 introductory fares, facilitating 23 Caribbean and Latin American connections through its south Florida hub.  The service, reinstated because of Islip’s ease of access and uncongested operating environment, was prompted by a 50-percent landing fee reduction during its first year of operations, and had the potential to generate 0,000 in airport revenues from parking fees, car rentals, and concessions.  It became the second carrier, after Southwest, to serve Ft. Lauderdale, the latter with three daily departures. 

The A-319, the airport’s first, regularly scheduled airbus operation, touched down at 0954 on Runway 6 on its inaugural flight, taxiing through a dual fire truck-created water arch, before redeparting at 1030 as Flight 833 with a high load factor.  The second flight departed in the evening. 

The departures were two of Spirit’s more than 200 systemwide flights to 43 destinations, but the weak flicker of light they had provided had been almost as quickly doused when, three months later, on July 31, rising fuel prices and declining economic conditions had necessitated their discontinuation, leaving only a promise of return when improved conditions merited their reinstatement. 

Further tipping the scales to the service loss side had been Delta Air Line’s decision to discontinue its only remaining, single daily regional jet service operated by its Comair counterpart to Atlanta, severing feed to the world’s largest airport in terms of enplanements and to Delta’s largest connecting hub, and ending the Long Island presence established as far back as 1984.  Delta had cited the reason for the discontinuation, along with that in other markets, as an attempt to “optimize…financial performance.”  Its 19 employees had been rendered redundant. 

The second carrier loss, leaving only Southwest and US Airways Express, had resulted in a 10.2-percent passenger decline in 2008 compared to the year-earlier period. 

Another attempted, but mostly unsuccessful airline service had occurred in June of 2009 with the appearance of PublicCharters.com, which had intended to link Islip with Groton, Connecticut, and Nantucket, Massachusetts, during the summer. 

In order to remedy Long Island MacArthur Airport’s identity recognition deficiency, a study completed by a Phil Nolan-assembled task force strongly concluded that the search for and attraction of new airline service “should be a major focus of management,” a function up until now mostly ignored.  The airport’s lack of recognition, coupled with JFK’s and La Guardia’s close proximity to Manhattan and their dizzying array of nonstop services, further urged the need for the study. 

A 0,000 federal grant, aimed at answering the elusive question of why Long Islanders still chose to use New York airports when Islip itself offered a nonstop flight, attempted to determine local resident travel patterns and then attract carrier-providing service. 

A partial remedy had been the implementation of a 0,000 market campaign, in conjunction with the Long Island Railroad and Southwest Airlines, to increase airport awareness by the eastern Nassau and Suffolk County population, featuring the slogan, “We make flying a breeze.” 

Significant attention to airport infrastructure improvement and a related masterplan had also been given. 

A .6 million sprinkler installation and asbestos removal program, subsidized by 0,000 of airport funds, had been prompted by the forced, August 2006 closure of the T.G.I. Friday’s Restaurant located in the original, oval portion of the terminal, due to state code dictating presence in its vicinity, although its bar and take-out portion had continued to operate.  The Town of Islip awarded a Melville company a ,000 contract to design the sprinkler system that September, but its installation was delayed when it had decided to include the asbestos removal in the renovation. 

Outside, the long-awaited ramp repairs had also been made.  One year after the .4 million apron covering gates five through eight had been laid in 2004, cracks, in which engine-digestible debris could potentially collect, appeared, and were traceable to an inadequate, six-inch-thick subbase which failed to rise above the ground level, and was therefore susceptible to frost.  Water, seeping into the subbase, was subjected to freezing-thawing cycles which expanded the concrete, loosened its gravel, and propagated the cracks. 

Because the concrete fronting gates three and four had been laid at the same time, it had also been removed and resurfaced. 

A .3 million Federal Aviation Administration grant had equally enabled it to repave its longest runway, 6-24, during low operational times, between 2300 and 0500. 

In order to replace the decaying, 105-foot control tower constructed in 1962, the FAA awarded J. Kokolakis Constructing, Inc., of Rocky Point, a .4 million contract to build a new, 157-foot, cylindrical tower next to it in January of 2008, a project completed in November of the following year, at which time internal equipment, costing another .8 million, was installed. 

Because Long Island MacArthur is an alternate to JFK and La Guardia and a Suffolk County emergency response staging area, its previous 100,000-gallon underground jet fuel tanks were replaced with more-than-triple capacity, 325,000-gallon units, after extension of a million loan from Southwest Airlines, thus increasing the airport’s reserve from 1.5 to almost five days. 

Other improvements have included new runway light installations, a surveillance camera system, Wi-Fi, a revised website, and an internal roadway reconfiguration. 

Instrumental in the airport’s modernization had been the redevelopment of its 45-acre west side, which currently houses charter companies, flying schools, and airport maintenance in mostly dilapidated hangars and buildings, but could potentially be replaced with new energy efficient and conservation compliant structures optimally used by educational institutions offering air traffic control curriculums. 

During the latter portion of the decade, Long Island MacArthur Airport once again rode the descending side of the revenue curve, but remains a vital air link and economic engine to eastern Nassau and Suffolk Counties. 

Between 1996 and 2003, it had experienced an average annual economic impact growth rate of 6.85 percent and between 2001 and 2007 more than 900,000 square feet of commercial space was developed along Veterans Highway, its access roadway, as a result of it.  According to Hofstra University’s Center for Suburban Studies, its 2003 economic impact was pegged at 2 million and was projected to increase by 68 percent, or to 0 million, by the end of the decade without any further expansion, indicating that, as a revenue generator, that its potential had hardly begun to be tapped.  The service reductions, increases in Homeland Security costs, and eroding economy had all reversed that potential, but its infrastructure improvements, more than 500,000-square-foot passenger terminal, four runways, easy access, uncongested environment, two-mile proximity to the Long Island Railroad’s Ronkonkoma station, and four-mile proximity to the Long Island Expressway places it squarely on the threshold of growth in the next decade, when conditions improve.  According to newly appointed Airport Commissioner Teresa Rizzuto, “We’re ready” for new carriers at that time.

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Real Estate Property-Properties In Noida

The demand for Noida real estate properties, both residential properties and commercial properties is reaching new heights. Greater Noida seems to attract more investors and developers due to its better infrastructure facilities arrangements and also a direct metro connection with Delhi and the Express Highway (Taaz Express) to Noida will enhance and facilitate easy movements to Noida. Greater Noida falls within the National Capital Region in New Delhi and is located very near to Noida Industrial Township. In recent years, it is considered to be an emerging real estate destination for both residential and commercial properties due to its metro extensions, express highways, and wider roads.

Noida property market has an exceptional demand for residential complexes surrounded with modern amenities like fitness centers, children parks, fun parks, medical aid centers, restaurants, community hall and shopping centers. Properties in Noida certainly benefits from the relative proximity to Delhi. Excellent network of roads and other civic infrastructure make up for a good idea to stay here. Also, Noida is attracting large interests from young well to do professionals who are making Noida, the highest income tax paying district in UP. The real growth drivers of real state in Delhi are NRIs and working population. They prefer to settle in Delhi due to the fact that it has state of art infrastructure, proximity to other cities like Noida, Gurgaon. Interestingly though the capital prices of residential real estate in some sectors of Noida have gone up by almost 5-10 per cent in the past 3-months. Moreover, the demand for residential properties in Noida and Greater Noida is likely to shoot up in very near future, feels industry watchers. Greater Noida also boasts of being the only city in North India with privatized power distribution which ensures efficient and uninterrupted power supply. An international airport is also coming up in Greater Noida.

So the he Delhi NCR region has witnessed a great number of residential property projects being constructed and the market speculation is that the growth will continue in the same pace for the next two to three years. Noida and Greater Noida are the emerging destination in NCR for the investments in properties in noida or Greater Noida. Greater Noida falls within the National Capital Region in New Delhi and is located very near to Noida Industrial Township. In recent years, it is considered to be an emerging real estate destination for both residential and commercial properties due to its metro extensions, express highways, and wider roads.

The demand for Noida real estate properties, both residential properties and commercial properties is reaching new heights. Greater Noida seems to attract more investors and developers due to its better infrastructure facilities arrangements and also a direct metro connection with Delhi and the Express Highway (Taaz Express) to Noida will enhance and facilitate easy movements to Noida. Greater Noida falls within the National Capital Region in New Delhi and is located very near to Noida Industrial Township. In recent years, it is considered to be an emerging real estate destination for both residential and commercial properties due to its metro extensions, express highways, and wider roads.

Noida property market has an exceptional demand for residential complexes surrounded with modern amenities like fitness centers, children parks, fun parks, medical aid centers, restaurants, community hall and shopping centers. Properties in Noida certainly benefits from the relative proximity to Delhi. Excellent network of roads and other civic infrastructure make up for a good idea to stay here. Also, Noida is attracting large interests from young well to do professionals who are making Noida, the highest income tax paying district in UP. The real growth drivers of real state in Delhi are NRIs and working population. They prefer to settle in Delhi due to the fact that it has state of art infrastructure, proximity to other cities like Noida, Gurgaon. Interestingly though the capital prices of residential real estate in some sectors of Noida have gone up by almost 5-10 per cent in the past 3-months. Moreover, the demand for residential properties in Noida and Greater Noida is likely to shoot up in very near future, feels industry watchers. Greater Noida also boasts of being the only city in North India with privatized power distribution which ensures efficient and uninterrupted power supply. An international airport is also coming up in Greater Noida.

So the he Delhi NCR region has witnessed a great number of residential property projects being constructed and the market speculation is that the growth will continue in the same pace for the next two to three years. Noida and Greater Noida are the emerging destination in NCR for the investments in properties in noida or Greater Noida. Greater Noida falls within the National Capital Region in New Delhi and is located very near to Noida Industrial Township. In recent years, it is considered to be an emerging real estate destination for both residential and commercial properties due to its metro extensions, express highways, and wider roads.

 

I am currently working for property blog . If you seeks any latest information on the property in noida or on the Properties in noida than visit there on a noida property blog.

Related proximity marketing Articles

Choosing the Right Badge Holders for Your Id Cards

Thanks to the availability of affordable printers, and the overall convenience, more and more companies are choosing to print their ID cards in-house. Most times, you’ll want some type of badge holder for your ID cards. With so many options, choosing the right badge holders for your ID cards can be a bit overwhelming. Let’s have a look at some of the options available to you.

1. Clear Vinyl Badge Holders

This is one of the most affordable options on the market. Clear vinyl holders are available both in a horizontal and vertical style, and in either the credit card size or the government size. Select either clips or holes.

These day’s almost everyone has some type of ID badge. Security workers, city workers, bank employees, conference attendants, and school staff, are just a few uses of ID. The clear vinyl badge holders are one of the most affordable options, regardless of the type of ID you want to protect. Best of all they are made from quality materials and you can choose from a variety of sizes.

2. Color Coded ID Holders

Color coded ID holders offer a more unique choice than just the clear vinyl badge. The color coded holder has a lot of flexibility, which is a valuable attribute. For example, you have the ability to assign a color to different groups, making it very easy for you distinguish each of your groups.

3. Convention ID Holders

Convention ID holders are similar to the clear vinyl badge holder, except they have a handy crimp pin on the back. This allows the wearer to easily fasten it to their clothing. This type of pin does not damage clothing, and it is very easy to use. You might also opt for a crimp pin, clip combination, or a crimp pin, neck cord combination. This is the ID holder of choice for trade shows, conventions, exhibitions, conferences, and similar venues. You do have a couple of size options to choose from, and it is a very affordable product.

4. Rigid Badge Holders

If you need a little more protection then you should consider the rigid badge holders. These holders will ensure that the corners of your ID do not get bent or torn. Your ID is easy to remove from the holder, and just as easy to put in. They are available in several colors giving you an extra degree of flexibility. You can also choose between vertical or horizontal rigid badge holders.

5. Arm Band Badge Holders

For active people the basic badge holders are often not durable enough, nor are they feasible. The arm bands allow your ID to be easily displayed. They also provide the wearer with freedom of movement. You don’t have to worry about the ID becoming caught on something, and getting torn off. You can choose between credit card or government size badge holders, in either vertical or horizontal format. The quick release straps make removal easy.

The arm band badge holders have a multitude of uses. They are often used in sporting events, but they are also excellent for security, health care workers, baggage handlers, and warehouse personnel to name just a few options. The name of your company can easily be added to your badges.

6. Proximity Card Holders

Proximity card holders are not as common as some of the other card holders, because their function is purely to protect proximity cards. Proximity cards are a high tech design with a high cost associated with each card. They require special care and that’s just what these holders can do.

The proximity card holders do an excellent job of protecting the ID cards, while allowing the cards to retain their functionality. The proximity card holders lock the cards securely in place. Then you can add either a clip or lanyard to the ID card holders. All that’s left to decide is whether you want vertical or horizontal holders.

7. Magnetic Card Holders

Magnetic card holders are popular because there are no clips or pins that can damage clothing. With these magnetic card holders, all you need to do is fold them over a pocket and the magnet will hold them in place. It’s that easy! You never have to worry about data loss on smart cards, because the magnet is fully shielded. You can even use this type of holder with proximity cards.

The magnetic card holders are versatile, have a long life expectancy, and they are very affordable. Determine the size of your ID cards and then choose an appropriate magnetic card holder.

8. Soft Credential Wallets

There are many different badge holders to choose from. However, the soft credential wallets are by far the most versatile of them all. And did we mention just how convenient and durable they are? With the soft credential wallets you can safely tuck away your ID, and then you can also carry other items such as pen and paper, business cards, and other necessities. You can choose from a variety of styles and colors to meet your needs, your mood, and your fashion.

9. Event Ticket Holders

For the most part, event tickets aren’t a standard size, which is why event ticket holders are available in so many sizes and shapes. These ticket holders are affordable enough to use and dispose of if you choose. And let’s not forget what a great job they do with those unusual sizes.

Almost all badge holders can easily be customized with your name, logo, or slogan. Why not make the most out of your badge holders and create a lasting memory, while protecting your ID cards.

ID cards have become common place throughout the business world. You need to protect these ID cards to maximize their life expectancy, and you also need to make them easy to carry around. Choosing the right badge holders for the tasks at hand will do just that.

Check out ID Superstore for low prices on wholesale badge holders including magnetic badge holders and arm badge holders.

Testing Google Algorithms – 1 Keyword Rich Title Tags

Google Ranking Factor – Keywords within Title Tag?

If you are a website owner or in charge of the online marketing for your company then this article will help you improve your website communication to the search engines and the sites overall indexing and visibility.

Starting Note:You must remember that you need to have both a high quantity and most importantly a high quality  links to your website in order to have a substantial impact on your site’s Google rankings. A very important factor now and most definitely in the future due to Google Caffeine is that quality links is ever more important and links such as directories are being seen as more spammy.

According to SEO experts at SEO Milton Keynes, the most important on-page (keyword specific) ranking factor is “keyword use anywhere in the title tags” and in this part of the tutorial this is what we will be discussing.

Testing The Keyword Title Tag Google Ranking Factor

We are now going to analyze and verify the importance of keywords used in title tags by using the following 6 steps.

Step 1: Choose two- or three-word key phrases with a high volume of search engine traffic.

For this example we have selected the following Keywords:

1. best mobile phone deals

2. Car insurance quotes

Step 2: Gather title tag data for the competitive keyword for the top and bottom search result positions (position 1, position 5, position 10, position 300, position 400 and position 500 in Google’s search engine results).

Step 3: We are now going to concoct our own rating system. This will need to be both logical and acceptable. For example, if the targeted search term is “car insurance quotes” and the title tag used by the position 1 result is: “Auto Insurance Quote: Car & Motorcycle Insurance – Progressive,” all keywords are included in the title tag. This ensures you can find the key words “car,” “insurance” and “quotes” in the title tag.

The keyword presence is a three-word key phrase, meaning it can be rated by using the following equation:

Keyword presence in title tag (%) = (Number of words in the title tag that match with each of the words in the targeted search term) / (Total number of words in the search query).

% Keyword presence = 3/3 = 100%

Now is a good time to see the equation is action so let’s see an example to achieve this. If we pretend that your targeted team is “best mobile phone deals,” and one of the title tags of the ranking pages uses the title: “Cell phones and Services and Cell Phone Ratings”

Analysis of the title tag:

Best = 0 occurrence

Mobile = 0 occurrence

Phone = 1 occurrence (actually there are two occurrences (plural/singular) but since we are interested on a single presence, this will count only once).

Deals = 0

Therefore the % keyword presence of this title tag with respect to the targeted search term will be:

% Keyword presence = ¼ = 25% (only one word in the title tag that matches with the targeted search term).

Keyword Proximity and Prominence in Title Tags

Step 4: Although it may seem to be more relevant that you can source an exact match of a search query in a title tag, in this step we will assess the keyword proximity in the title tag. Below is an example of how we can quantify keyword proximity in the title tag:

Targeted search term: Car insurance quotes

Title tag: Auto Insurance Quote: Car & Motorcycle Insurance – Progressive

Of course you cannot find an exact match of the targeted search term right there in the title tag, but “insurance quote” (bolded above) might contribute some to the relevancy score. Since “car insurance quotes” is a three-word key phrase, and we found an exact match (only part of the targeted term) for “insurance quote,” The keyword proximity score will be:

% Keyword proximity = 2/3 = 67%

Another example is below. Here, our targeted search term is ”best mobile phone deals.”

Title tag: Buy now 65% off: Best mobile phone deals

In the example above, since the entire targeted key phrase is found in the title tag, the keyword proximity is 100%

Step 5: Keyword prominence is the last factor to be assessed in the title tag. It is described by SEOMoz as “Keyword Use as the First Word(s) of the Title Tag”

For example:

Title tag: Best Cell Phone Deals, Coupons

Targeted Search Term: Best Mobile Phone Deals

The breakdown of the targeted terms and its location in the title tag are:

Best = 1 (because the word “best” is the first word in the title tag)

Mobile = 5 (because the word “mobile” is not found in the title tag, it will be rated at 5, the maximum)

Phone = 3 (because the word “phone” is the third word in the title tag)

Deals = 4 (fourth word in the title tag)

The title tag consists of five words, so the % will be:

Best = 1/5 = 20%

Mobile = 5/5= 100%

Phone = 3/5 = 60%

Deals = 4/5 = 80%

The higher the percentage value, the farther the words are from the left (first word in the title). In the case above, the average of the percentage values is 60%. To get the rating, we will subtract:

Keyword prominence rating in title tag = 1- 60% = 40%

The rating is now sensible, since the higher this value, the closer the words consisting of the targeted search term are to the first word in the title. Thus, the better will be the keyword prominence.

Calculating the Overall Relevance Rating

Step 6: Now calculate the overall rating that assesses the keyword presence in the title by using the following equation:

Overall rating (keyword use anywhere in title tag) = Keyword presence in title tag x Keyword proximity x Keyword Prominence

If the exact match is found in the title tag and it is noticeable then you will get a high rating.

The hypothesis for this test is: the overall rating of keyword use in the title tag should appear significantly higher for the web sites with top rankings in Google when compared to the ones near the bottom. If this is false, it may mean the importance of the factor decreases as compared with other, more important relevance signals, like anchor text.

The result demonstrates that there is a “weak” relationship between the keywords in title tag overall rating with respect to Google search engine results positions.

The results explain that the trend appears consistent (a decreasing rating from the top to the bottom of Google’s results) but weak. The 66% importance rating given by SEO Milton Keynes might appear to be higher than the actuality. From my own perspective, even though results say it is no longer a powerful ranking factor “alone,” unlike the presence of keywords in anchor text, accurate and descriptive title tags could still help the user or website visitors. So I still value this factor from the user’s point of view and include it in my checklist.

When I looked at immensely competitive keywords such as “computers”, I was surprised to learn that three of the top ten results Google do not use the exact word “computers” in the title tag.

They do use keywords in title tags, though. Google knows these highly authoritative and trusted websites in the field of computing: sony.com, acer.com and ibm.com

Check our Bluetooth advertising solution

Services Delivery Model to suit your Global Operations

Interview with: Kevin James, Vice President of Business Services Transformation, BP Refining & Marketing Segment and Philip Whelan, Head of BP’s European Business Service Center in Hungary.

SSON: Kevin, what is BP’s strategy for consolidating Business Service Centers across the globe?

Kevin James: Today, BP’s Refining and Marketing Segment customer service, finance and procurement activities are dispersed across multiple locations using multiple systems and processes. In the future we expect to maintain a mix of business co-located, captive near-shore and outsourced activities, with the latter two categories focused in a small number of centers around the world.

Our sourcing approach keeps co-located with the businesses those roles that absolutely need to be close to business operations for advice and counsel. For other, more standardized, roles we seek to achieve the benefits of scale and process efficiency through service centers—either in a captive near-shore or an outsourced center.
In Finance, over the past several years, we have outsourced to third party providers —often in Asian offshore locations—the most standardized, transactional activities. To supplement this we are now creating a network of regional captive centers to handle those process-oriented activities—in Finance as well as customer service and procurement—that require language, cultural and geographic proximity to our businesses and customers.

We believe that we can better serve our customers and businesses by consolidating those activities requiring proximity to businesses and customers into a small number of captive regional Business Service Centers. We already operate in existing centers in Australia—under the Elite brand—and in South Africa. In the USA (Chicago) we plan to consolidate into one center, building off an existing customer service unit (again under the Elite brand) and a Finance “Center of Expertise.” In Malaysia (Kuala Lumpur) we are building out an existing Finance “Center of Expertise” into a multi-function Business Service Center.

Finally, in Europe we plan to consolidate finance, customer service and operational procurement services into one European BSC in Budapest. The decision to select Budapest was as a result of a detailed location analysis conducted across a number of European cities. Selection criteria included suitable labor availability (population size and growth, skills and language availability), costs (labor and real estate) and risks (economic, political and social factors). Budapest offers a highly skilled and diverse workforce, with the broad language skills and the technical and customer facing skill sets we are seeking. Furthermore, it has an established and proven service industry track record recognized across Europe.

BP has operated in Hungary since 1990—we currently market lubricants and aviation fuels. The prospect of growing our Hungarian presence and the opportunities that Budapest presents as a location for our new Center are exciting.

SSON: How are you managing the transition of activities into the European BSC?

Kevin James:  We are still in the very early stages of set-up: our European Business Service Center in Budapest is expected to begin operations by the end of September 2009. Recruitment has already started and we envision the BSC will grow to about 1,000 employees in the next three to four years. Activities supporting our UK businesses will be the first to move into the BSC. This will enable us to test the BSC model and capture early benefits. Decisions regarding the transition of activities supporting our businesses in other countries across Europe will be based on a strong business case and in line with the appropriate employee consultation processes, including engagement of our staff and works councils in understanding and managing risks.

SSON: What were some of the internal hurdles to overcome?

Kevin James: We are only at the beginning of a long journey in creating a European BSC, with the first activities transferring from the UK during 3Q this year. Therefore, securing internal alignment and support for this major program was and remains a key imperative. 

We are investing a lot of time in helping our business leaders and their teams understand the strategic rationale and benefits of this program. This includes regular meetings and dialogue as well as bringing them from their offices to Budapest to see how other service centers operate, the quality of staff and their language skills, and the benefits of consolidating activities under one roof. 

In addition to following the consultation processes applicable in each country, we have invested time and effort in the development of programs that support our current staff. Helping team leaders and staff through the transition is an essential part of our change program. In the UK, we have created a network of change coaches to help staff navigate through this, providing them with tools and support mechanisms to help them understand what is happening, and identify a future career path once the BSC is implemented.

Launching a European Business Services Center

SSON: Philip, as head of the new BSC, what are some key challenges to address as the European center ramps up?

Philip Whelan: The strategic rationale for BP is compelling. It is crucial that we improve our performance and the creation of a single European BSC will play an important part in reducing the cost and complexity of how we meet our customer and business needs. Despite this, there are a number of strategic and tactical questions and concerns and it is fair to say that stakeholders within BP, as well as our key partners, share a mix of excitement and reservation about our plans. Concerns focus on questions such as: can the model attract and retain top talent on a sustained basis? Can we manage organizational change and control risks? Can we ensure strong adoption across different business areas/units? Can we ensure no impact to customers and service?

On the tactical side, people are considering questions such as: can the model handle so many languages and processes? Can it cope with system and process fragmentation? Can knowledge transfer be achieved together with the transfer of contextual knowledge?

We are answering a firm “yes” to all those questions. But it’s certainly not easy and it doesn’t happen overnight. Change management processes and, first of all, people, are key to this success.

SSON: What has been your experience of the Hungarian marketplace?

Philip Whelan: To date, we have not experienced any significant issues and have been pleased with our initial recruitment efforts and specifically the caliber of people we have met. Contrary to some historic perceptions of Eastern Europe bureaucracy, we have found most agencies and business partners to be very responsive, service orientated and cost efficient. I can only say our experience so far has been positive and in line with what we have seen during our due diligence process.

We believe our staff is unique in terms of their energy, their capabilities and their interpersonal skills. What is most critical to us is to have a team that believe in themselves and are passionate about change and process improvement. We have no doubt about language and technical skills as we are very confident in Budapest as a location. So the key for us is to create an energy environment which encourages innovation and motivates staff to go that extra mile to deliver value beyond expectations.

We are building on our strong global brand and have put together a comprehensive value proposition, to help us attract and retain the right kind of talent in the Budapest market. We have also established a thorough assessment process, which BP’s business leaders are taking part in.

SSON: Are you networking with other SSOs in the region?

Philip Whelan:  Although we are in the very early stages of set up, we are already looking for lessons learnt by other established BSCs and outsourcing partners based in Budapest. We are in the process of engaging with established bodies such as the Hungarian’s Shared Services forum and are already active members of various business forums including BCCH.

*

About the Interviewees

Kevin James
In January 2008, Kevin James was appointed Vice President, Business Services Transformation for BP’s Refining & Marketing Segment. In this role he is accountable for restructuring BP’s back office customer service, accounting and transactional procurement operations globally. From September, 2006 through December 2007, Kevin was Vice President, Planning for BP’s Refining & Marketing Segment. Prior to that assignment, he was Chief Executive of the BP Marine Business Unit, which sells bunker fuels and marine lubricants to the global shipping industry, and lubricants to the offshore oil & gas industry.

Philip Whelan 
Philip Whelan is the Head of BP’s European Business Service Center in Budapest, Hungary where he leads the preparation, set-up, building-to-scale and running of the European BSC to operate Finance, Customer Service and Operational Procurement activities of BP’s Refining and Marketing across Europe.                                                                                                  

Philip joined BP in February 2009 from Genpact where he was Senior Vice President and Managing Director, Romania and Poland Operations, and successfully led operational delivery across Genpact’s European footprint as well as managing the European F&A Solutions teams. Philip is a Certified Six-Sigma Black Belt.

Interview with: Kevin James, Vice President of Business Services Transformation, BP Refining & Marketing Segment and Philip Whelan, Head of BP’s European Business Service Center in Hungary.

SSON: Kevin, what is BP’s strategy for consolidating Business Service Centers across the globe?

Kevin James: Today, BP’s Refining and Marketing Segment customer service, finance and procurement activities are dispersed across multiple locations using multiple systems and processes. In the future we expect to maintain a mix of business co-located, captive near-shore and outsourced activities, with the latter two categories focused in a small number of centers around the world.

Our sourcing approach keeps co-located with the businesses those roles that absolutely need to be close to business operations for advice and counsel. For other, more standardized, roles we seek to achieve the benefits of scale and process efficiency through service centers—either in a captive near-shore or an outsourced center.
In Finance, over the past several years, we have outsourced to third party providers —often in Asian offshore locations—the most standardized, transactional activities. To supplement this we are now creating a network of regional captive centers to handle those process-oriented activities—in Finance as well as customer service and procurement—that require language, cultural and geographic proximity to our businesses and customers.

We believe that we can better serve our customers and businesses by consolidating those activities requiring proximity to businesses and customers into a small number of captive regional Business Service Centers. We already operate in existing centers in Australia—under the Elite brand—and in South Africa. In the USA (Chicago) we plan to consolidate into one center, building off an existing customer service unit (again under the Elite brand) and a Finance “Center of Expertise.” In Malaysia (Kuala Lumpur) we are building out an existing Finance “Center of Expertise” into a multi-function Business Service Center.

Finally, in Europe we plan to consolidate finance, customer service and operational procurement services into one European BSC in Budapest. The decision to select Budapest was as a result of a detailed location analysis conducted across a number of European cities. Selection criteria included suitable labor availability (population size and growth, skills and language availability), costs (labor and real estate) and risks (economic, political and social factors). Budapest offers a highly skilled and diverse workforce, with the broad language skills and the technical and customer facing skill sets we are seeking. Furthermore, it has an established and proven service industry track record recognized across Europe.

BP has operated in Hungary since 1990—we currently market lubricants and aviation fuels. The prospect of growing our Hungarian presence and the opportunities that Budapest presents as a location for our new Center are exciting.

SSON: How are you managing the transition of activities into the European BSC?

Kevin James:  We are still in the very early stages of set-up: our European Business Service Center in Budapest is expected to begin operations by the end of September 2009. Recruitment has already started and we envision the BSC will grow to about 1,000 employees in the next three to four years. Activities supporting our UK businesses will be the first to move into the BSC. This will enable us to test the BSC model and capture early benefits. Decisions regarding the transition of activities supporting our businesses in other countries across Europe will be based on a strong business case and in line with the appropriate employee consultation processes, including engagement of our staff and works councils in understanding and managing risks.

SSON: What were some of the internal hurdles to overcome?

Kevin James: We are only at the beginning of a long journey in creating a European BSC, with the first activities transferring from the UK during 3Q this year. Therefore, securing internal alignment and support for this major program was and remains a key imperative. 

We are investing a lot of time in helping our business leaders and their teams understand the strategic rationale and benefits of this program. This includes regular meetings and dialogue as well as bringing them from their offices to Budapest to see how other service centers operate, the quality of staff and their language skills, and the benefits of consolidating activities under one roof. 

In addition to following the consultation processes applicable in each country, we have invested time and effort in the development of programs that support our current staff. Helping team leaders and staff through the transition is an essential part of our change program. In the UK, we have created a network of change coaches to help staff navigate through this, providing them with tools and support mechanisms to help them understand what is happening, and identify a future career path once the BSC is implemented.

Launching a European Business Services Center

SSON: Philip, as head of the new BSC, what are some key challenges to address as the European center ramps up?

Philip Whelan: The strategic rationale for BP is compelling. It is crucial that we improve our performance and the creation of a single European BSC will play an important part in reducing the cost and complexity of how we meet our customer and business needs. Despite this, there are a number of strategic and tactical questions and concerns and it is fair to say that stakeholders within BP, as well as our key partners, share a mix of excitement and reservation about our plans. Concerns focus on questions such as: can the model attract and retain top talent on a sustained basis? Can we manage organizational change and control risks? Can we ensure strong adoption across different business areas/units? Can we ensure no impact to customers and service?

On the tactical side, people are considering questions such as: can the model handle so many languages and processes? Can it cope with system and process fragmentation? Can knowledge transfer be achieved together with the transfer of contextual knowledge?

We are answering a firm “yes” to all those questions. But it’s certainly not easy and it doesn’t happen overnight. Change management processes and, first of all, people, are key to this success.

SSON: What has been your experience of the Hungarian marketplace?

Philip Whelan: To date, we have not experienced any significant issues and have been pleased with our initial recruitment efforts and specifically the caliber of people we have met. Contrary to some historic perceptions of Eastern Europe bureaucracy, we have found most agencies and business partners to be very responsive, service orientated and cost efficient. I can only say our experience so far has been positive and in line with what we have seen during our due diligence process.

We believe our staff is unique in terms of their energy, their capabilities and their interpersonal skills. What is most critical to us is to have a team that believe in themselves and are passionate about change and process improvement. We have no doubt about language and technical skills as we are very confident in Budapest as a location. So the key for us is to create an energy environment which encourages innovation and motivates staff to go that extra mile to deliver value beyond expectations.

We are building on our strong global brand and have put together a comprehensive value proposition, to help us attract and retain the right kind of talent in the Budapest market. We have also established a thorough assessment process, which BP’s business leaders are taking part in.

SSON: Are you networking with other SSOs in the region?

Philip Whelan:  Although we are in the very early stages of set up, we are already looking for lessons learnt by other established BSCs and outsourcing partners based in Budapest. We are in the process of engaging with established bodies such as the Hungarian’s Shared Services forum and are already active members of various business forums including BCCH.

*

About the Interviewees

Kevin James
In January 2008, Kevin James was appointed Vice President, Business Services Transformation for BP’s Refining & Marketing Segment. In this role he is accountable for restructuring BP’s back office customer service, accounting and transactional procurement operations globally. From September, 2006 through December 2007, Kevin was Vice President, Planning for BP’s Refining & Marketing Segment. Prior to that assignment, he was Chief Executive of the BP Marine Business Unit, which sells bunker fuels and marine lubricants to the global shipping industry, and lubricants to the offshore oil & gas industry.

Philip Whelan 
Philip Whelan is the Head of BP’s European Business Service Center in Budapest, Hungary where he leads the preparation, set-up, building-to-scale and running of the European BSC to operate Finance, Customer Service and Operational Procurement activities of BP’s Refining and Marketing across Europe.                                                                                                  

Philip joined BP in February 2009 from Genpact where he was Senior Vice President and Managing Director, Romania and Poland Operations, and successfully led operational delivery across Genpact’s European footprint as well as managing the European F&A Solutions teams. Philip is a Certified Six-Sigma Black Belt.

_________________________________________________________________________

This article was first published on the Shared Services & Outsourcing Network (SSON) – Read it here: http://www.ssonetwork.com/topic_detail.aspx?id=5054&ekfrm=6&utm_source=ssonetwork.com&utm_medium=SMO&utm_campaign=DIRECTORIES&mac=SSON_External_Listing_2032

About The Shared Services & Outsourcing Network (SSON)

SSON is the largest and most established community of shared services and outsourcing professionals, with over 25,000 members.

SSON provides the roof under which key industry experts and organizations share their experience, knowledge and tools, and practitioner peers connect with other all over the world, both face to face and online.

SSON focuses on developing its members through providing training, tools, and networking opportunities. SSON staff works from international offices in New York, London, Singapore, Sydney, Berlin and Dubai to research current trends and developments in shared services.

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Barbara Hodge has edited  Shared Services News since 2000. She is responsible for all content and format, and develops forward themes with the support of the Advisory Board.

Prior to  Shared Services News, Barbara was Editorial Director at Armstrong Information, a London-based specialist publishing firm, with responsibility for the launch and editorial content of a number of management journals including corporate communication, change management and business process reengineering. “Shared services and outsourcing,” says Barbara, “was a natural progression.”

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The Daily Journey Of A Day Trader – What Prompted Me To Trade Shares For A Living

Having first dabbled in shares in about 1994 as a way of bettering my C&G savings account, I knew I could do it and would find it interesting (made 24% in year one and 20.4% year two, using only teletext, Investors Chronicle and no computer).

I had always fancied quitting paid employment by 50. That was looking like a pipedream, as i never made any surplus cash from any job I ever had (never volunteered to do overtime, never chased bonuses – preferred gardening).

At 49 the firm I worked for got bought by Americans of the type that make good Americans cringe. Time for a sharp exit. The only way I could raise capital to set up in business on my own (or to buy a cheap franchise) was to sell my modest terraced home in a S.Warks village, pay off the mortgage, downsize to something barely habitable in a very very cheap area, and invest whatever was left. That took me a year to arrange, during which I attended numerous franchise exhibitions and weighed up every type of business on every page of the Yellowpages, regardless of what field. Also, read some inspiring articles regarding individuals who had quit day jobs to become investors or traders. They all started with far more capital than the £25k I figured I would likely have. Cheapest houses were in rundown ex-mining areas (E.Midlands and S.Wales valleys) and were a very depressing prospect.

A headline in a Sunday Times article caught my eye; “If you thought house prices were rocketing – here’s ten that sold for under £10k last week.” One I think was a £2300 sale in London (wedged between railways – “You could buy it on your credit card”), a couple in Notts, most in South.Wales. Advantage to me of South.Wales was proximity to coast and hills and rivers. Didn’t fancy any of the seriously dismal £8k valley terraced ones, but wondered if any estate agents with that low price mindset handled properties just outside those areas. Made full use of the company car, driving back and forth around the south side of Brecon Beacons National Park between Ammanford and Abergavenny, and sure enough – agents south of that line priced their properties north of that line much lower than did the posher agents in Llandeilo and Abergavenny. Ended up buying a 3bedroom detached house with forecourt parking and big back garden sloping down to a small river, 20 miles from the sea, 200yds from the park, for £23k. Scruffy and not totally watertight, but habitable. Had escaped the job with 7 weeks to spare before 50th birthday ;o)

The only worthwhile franchise prospects involved were too great an outlay, and would only work for someone prepared to put in far more effort than I could muster enthusiasm for. Various other ideas had come and gone. So despite warnings that I was way underfunded to do so, I went with trading shares. By then (Xmas 1997) we were seeing online brokers chopping their fees and finance sites providing new access to facilities, so it was clearly becoming more and more practicable. The overheads and regulatory costs involved in every other business were greater – in this they are minimal. Having no customers or employees to worry about is a huge advantage.

It seems to work.

For more information please check ‘Diary of a Spreadbetter’ which documents my trading activities and performance from week to week, spreadbetting

Why Search Engines are not so Successful?

Let us suppose that you want to buy a jean and you approach a stranger. There are major possibilities that the stranger would guide you either to the cloth store they are known to or either he will refer you to the last one he just went through. But it is sure that you didn’t mention that you want to buy only Lee jeans and you will land in up some kid store who definitely will not be selling the branded product.

What are the circumstances that lead to this situation?

It is very simple, most of us think that search engines are very smart and they will understand whatever we will type. Nevertheless a computer is a machine and it is only going to function as it has been instructed and this could be the result why sometimes we are not able to get the desired results. It was much easier in the earlier times when there was not much content on the internet but now it is not the same as you can get a majority of results for one single keyword. Being particular in what your search will only assist you in getting rich results. The search engines easily recognize significant keywords and provide you with the results accordingly. The search engines are only designed to provide with adequate results.

Not every word is so simple, and while searching for plural or singular version of something then you are provided with varied results. It is the way you put the keyword and the search engines only act upon the way you have mentioned the keyword. If you have mentioned a word that when used together has different meaning then the search engine will show you the results accordingly. And if you have made slight alterations in that particular word then the search engine will show you the results according to that the new word (after the alterations are made to the word).

What is the reason behind this?

As earlier discussed the search engines are very intelligent and they are designed to assist and provide you with the best results possible for a particular keyword. The whole procedure for finding the suitable results for a particular keyword is very complex. Every recognized keyword is dealt with the same procedure and this is the reason why there is a differentiation in the results shown by the search engine.

What is the method to make a ranking for the identical keywords?

Proximity factor is the most important element for getting the suitable keyword. Making use of a particular keyword in a rather coherent way will make a major difference. The search engine will still show you the results considering the fact that after making the alterations the word still makes sense. As there are other ways also but these were some of the essential and effective measures that could be discussed.

Avinesh Prahladi is a professional content writer having proficiency in writing on diverse topics at webartsoftech Vist: Link Diary

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The Five Basic Elements Of Web Design

The basic elements and principles involved in web design are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site. A good web design company emphasizes the fact that web design is not simply about slapping all those HTML tags on the page, but it involves the use of web design principles to build a pleasing and useful web design. Your web design company will need you to make the most aesthetically attractive and effective web design, so make sure you keep these elements in mind:

Web design Balance is the equal distribution of the heavy and light elements on a singly page. Balance in your web design is concentrated in your page layout. You must achieve visual balance in your web design all throughout the page, not only in the initial view. You web design company might commonly suggest you to center the text and all the other elements on your page. It is also very common to set your page on an invisible grid system to create the balance that you need. There are three types of balance that can be achieved when designing a page.

1. Symmetrical. This is achieved by placing all the elements in an even fashion – a heavy element on the left is matched with another on the right. Be careful with symmetrical balances as you do not want your site to look flat or plain boring.

2. Asymmetrical. These are more challenging to build, but there are strategies to achieve this which can include the varying texture, color and image positioning and size to arrive at a pleasant looking page.

3. Discordant. Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.

Web design contrast is more than just about colors and black or white, but also involves contrasting shapes, sizes and even textures. You can take full advantage of contrast by changing font size, weight and family to provide textual contrast and varying sizes of images and elements. However, be careful not to blast your readers or scare them off with contrasting colors which are way too loud. The links on your content should be contrasted well to draw most attention.

Web design emphasis involves the main points where the eye is drawn into in a design. One of the mistakes that your web design company may warn you not to make is to have everything in the design stand out. Keep in mind that if everything in the design has equal emphasis, the entire page will tend to appear too busy for comfort and may end up unappealing. What you should focus on instead is to create a visual hierarchy in the web design – to put emphasis only on the right elements. You can use semantic markup to provide emphasis even without the use of styles; change the font size of image size in order to emphasis or lessen emphasis on them; or you can use contrast in colors for added emphasis.

Web design rhythm, also known as repetition, brings the much needed internal consistency into your web site designs. Almost all elements in your design can be repeated in order to create pleasing rhythm into your design. For instance, you can repeat your headline a few times for more emphasis, repeat the same image across the page, create a background that is tiled and patterned with repetitive elements, or repeat a particular style to provide site design consistency. It is also a good idea to repeat the navigation elements in your site design across the pages of your web site.

Web design unity, also regarded as a site’s proximity, is the what keeps all the similar elements in the site alike and those diverse further apart, and pulls everything together into one integrated whole. Unity when it comes to web site design is mainly achieved through the proper placement in your layout. You can implement this in many ways. You can, for example, adjust the layout of your elements to put them close or far away from each other. In the body of your page, you can change the spacing around the text in your page contents. You can further achieve unity by playing around the box properties and change the margins and paddings.

A good web design company keeps in mind all the basic design elements with each and every page they design and collaborate with. This way, you and your web design company will come up with web sites that are pleasant looking, effective and attractive. As the website designer, it is important that you keep these elements in mind and apply them appropriately to your web page design.

Semul Johnson is a Marketing expert with a leading SEO services company specializing in SEO web design.

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Relationships Today Follow the Rules of a Sexy Game, not Love

Falling in love isn’t what it used to be. Rather than looking for mutual trusting relationships, young men and women today play a sexy game to win all the satisfaction they can and envy of all around them.

In fact, there isn’t a lot of love involved at all. Why do you think marriages so often fail? In today’s sexy game the biggest relationship faux pas is to show you are more romantically interested in another person than they are in you. That naïve mistake is what sets people up for heart ache and drives them, ironically, even deeper into the sexy game.

In the sexy game most young people play today, the goal is to get what you want and make sure everyone else sees how successful you are. The tools of the sexy game are manipulation and deception.

What men want is physical satisfaction and freedom. Women know what men want. So women get really good at using their physical assets and they know how to make men think they have freedom. Women use these tools to get what they want in the sexy game.

What women want is money and control. Men know what women want. So they position themselves to provide the steadiest supply of money and give women the illusion of control to maximize their ROI.

Men and women who are adept at the sexy game know that their partners are trying to manipulate them and know how they are trying to do it. A man’s desire for freedom is in direct opposition to a woman’s desire for control. It is very important for both sides in the sexy game to believe they are winning the manipulation war – that they are getting more value than they are giving. So men play dumb and needy and regulate the money supply. Women play up their emotions and regulate physical affection. They use these tactics to make the other think he or she is in jeopardy of losing the source of his or her satisfaction. This ongoing struggle is the basis of the sexy game.

Another important part of the sexy game is optimizing the number of partners you are manipulating without making it obvious that’s what you are doing. Failure to keep this a secret from one of your partners can often be a relationship breaker that will domino to other partners. Vagueness in the level of your relationships is important in the sexy game. Even if you are openly dating one partner, it is possible to maintain other undefined relationships in close proximity. Both men and women engage in this practice. Common euphemisms for it include “innocent flirting” and “keeping one’s options open.”

A skilled sexy game player can maintain several undefined relationships, continually making his or her undefined partners think the relationship is on the verge of moving to the next level.

Although most play in the sexy game is done within “romantic” relationships. The score of the game is determined in comparison to peers. Both men and women report their feats of sexy game play to roommates, friends, siblings, etc. and this is where their success is judged. This is the part of the sexy game where kissing and telling is appropriate.

Men and women differ in how they go about it. It is most common for a man to describe in detail his physical exploits and the thoughtlessness with which he asserts his freedom in the face of the woman’s desire for control in conversations involving three or more males. “Fish stories” and even out right lies are common here. If a man tells a story another man believes to be false, the doubter may go to great lengths to expose the lie and destroy the relationship in question all, of course, in an effort to improve his own standing in the sexy game.

Women generally find showing more effective than telling to report their sexy game exploits. Money spent on a woman is easy for her to show off to other women. Jewelry, flowers, tickets to plays are all excellent trophies. Women magnify the importance of the gifts and brandish their control in relationships by feigning confusion about what to do about men who are obviously more interested in her than she is in them. Only when desperate do women try to fake gifts, like sending flowers to themselves. If caught in this practice, it is very difficult to rebuild one’s standing in the sexy game.

I hope this article has given you a better understanding of the rules of the sexy game. You may prefer not to acknowledge you are participating in the sexy game and simply apply the principles to your relationships. That’s ok. The most important rule of the sexy game is to appear to everyone else to be completely ignorant of it.

Mat Moniker is a writer for Innuity and a student of relationship building. For tools to aid you in your play of the sexy game, go to Intimate Collections.

12 SEO Tips

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12 SEO Tips

12 Tips To Optimize Your Membership Site For Search Engines

1. Use unique content wherever possible

PLR and free reprints can be modified to look original to the search engines. To be classed as unique, the copy must be at least 30% different to any other webpage on the internet.

In addition to free reprints and PLR, it pays to also create content for your membership site from scratch. Outsource this task to a ghostwriter to save time.

2. Add new content regularly

To maintain a high page rank with the search engines, and a quality membership site, webmasters need to regularly add new content to their websites. A blog is a great way to add content to your site on a regular basis. Encouraging your members to comment on your blog may give you ideas for follow up blog posts, and will also increase your search engine ranking.

3. Choose the perfect keywords

Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Although general terms draw more searches, there is a lot of competition for them and it will be difficult to get your page a high ranking.

Specific keyword phrases will get typed in less often, but you will get more targeted traffic and a higher page ranking for these phrases.

Look at what your competition is doing. Check out at least the top ten results for your keyword phrases on various search engines. Look at the source html codes and meta-tags on your competitors web pages to get some ideas.

4. Don’t jam in the keywords but consider your keyword density

The optimal keyword density is unclear, but many recommend aiming for 3% and 7% to get the most traffic without being penalized by the search engines. Keep in mind that both search engines and your readers prefer quality content that flows over keyword stuffed articles.

5. Put them where they count – keyword prominence

Prominence refers to where you place your keyword phrases on your webpage. Search engines will put a higher value on keywords near the top of the page, so make sure your first paragraph is keyword optimized as well as all your Title and H1 tags.

6. Keep them together – keyword proximity

While you do not have to keep all the words in your keyword phrase together for search engine optimization, keeping them close together will add search engine value.

7. Don’t forget to vary your keywords – LSI

In addition to keywords, search engines look for phrases that they expect to see relating to that keyword on the webpage. The presence of these phrases increases your search engine ranking.

LSI is designed to make sure keywords are used in context and that irrelevant content that is stuffed with keywords is penalized.

8. Dynamic Linking

To achieve a high search engine ranking it is important to get other sites to link to your membership site. These will be one way links, or reciprocal links, where you link to another site in return for them linking to you.

9. Don’t make them stop to ask for directions.

Structure your site so it’s easy to navigate. If a person can easily find their way, then the search engine spiders will also have an easier time getting around your web pages.

Make sure your membership site has a site map and that all major pages of your site are easily accessible from your members’ home page.

10. Captivate with attention grabbing headlines.

Use informative headlines throughout your webpage content, including your keyword phrases where appropriate.

11. Tag, you’re it.

Include descriptive Alt tags on your graphics. These need to make sense and explain what the graphic is, but you’ll want to also include your keywords if possible.

12. Tag, you’re it again…

Use descriptive title tags on all of your web pages to show what the page is about. Limit these to 59 characters. Add descriptive description tags to all web pages, and limited to 150 characters.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Do you want to market and sell all of your products faster? Free how to business and marketing courses at: http://www.MembershipMillionaire.com